The Influence of Product Price and Cost of Goods Sold on The Profit of Vegetable Traders in the Modern Traditional Market of Prabumulih City Pengaruh Harga Barang dan Harga Pokok Penjualan Terhadap Laba Pedagang Sayur di Pasar Tradisional Modern Kota Prabumulih

Abstract

This study aims to determine the influence of product price and cost of goods sold on the profit of vegetable traders in the Modern Traditional Market of Prabumulih City. The population used in this research consists of 253 vegetable traders. The sample was selected using the probability sampling technique with a cluster sampling method, resulting in a total sample of 72 vegetable traders. The method employed in this study is multiple linear regression analysis, processed using normality tests, multicollinearity tests, heteroscedasticity tests, t-tests, F-tests, and the coefficient of determination (R²) test. Based on the results of this study, it was found that these factors influence income by 50%, while the remaining 50% is affected by other variables.