The Effect of Using E-Commerce and Fintech on UMKM Income (Case Study of UMKM Culinary in Prabumulih City) Pengaruh Penggunaan E-Commerce dan Fintech Terhadap Pendapatan UMKM (Studi Kasus Pada UMKM Sektor Kuliner di Kota Prabumulih)

Abstract

This research aims to analyze the influence of the use of E-Commerce and Fintech on the income of UMKM in the culinary sector in Prabumulih City.  This research uses a quantitative type of qualitative research.  The population in this research is micro, small and medium businesses in the culinary sector who use E-Commerce and Fintech in Prabumulih City and the sampling technique uses Cluster sampling with 97 respondents. The data analysis technique uses multiple regression analysis using SPSS version 16. The research results show that the use of E-Commerce has a significant effect on the income of UMKM in the culinary sector in Prabumulih City.  Fintech has a significant influence on UMKM in the culinary sector in Prabumulih City.