Analisis Profitabilitas Untuk Menilai Kinerja Keuangan Pada PT. Finansia Multi Finance Cabang Indralaya

Abstract

This study aims to determine the profitability to assess the financial performance at PT. Finansia Multi Finance Indralaya Branch. The theoretical basis used in this study is understanding the profitability, objectives and benefits of profitability ratios, and the measurement of profitability ratios. The data used in this research is secondary data. Data collection techniques used in this study are interviews and documentation. Data analysis technique used is the analysis of quantitative methods. This study found that the financial performance based on profitability ratio analysis has not been efficient because of the decline in company profitability ratio in 2014 until 2016. Suggestion, first, PT. Finansia Multi Finance Branch Indralaya, should improve the company's financial performance. Companies should strive to increase their profitability, especially on Net Profit Margin, Return on Assets, Return on Equity and Return on Investement, by reducing business costs and efficient capital processing. Second, the company should maintain cost management in order to remain meticulous and efficient, so that the company's ability to improve its profitability in the future will be better. Third, the efforts that need to be done by the company, among others, reduce operating expenses. It should therefore be considered to remain consistent in marketing efforts to increase sales volume and expand market share.